this project is under nda
Overview
Design background
The Customer Service Center (CSC) plays a crucial role in supporting over 1,400 National organizations and more than 780,000+ participants.
What is the problem?
Despite its potential, users struggle with navigation due to its complex structure.
My Role
As the Design Lead, I led cross-functional teams in end-to-end product design, from strategy to execution. Establish design systems and standards while managing stakeholder communications and presentations.
Role
UX/UI Designer
Industry
EdTech
Duration
4 months
💡 DESIGN HIGHLIGHT
Homepage
Resources
Community Discussion Board
Support
🌟 DESIGN GOAL
The redesign focuses on streamlining workflows, optimizing accessibility, and ensuring federal compliance to transform it into an intuitive resource hub for nationwide health initiatives.

🔮 DESIGN DECISIONS
Two different colors of design
Color Changes
Based on user testing, 75% of participants favored a blue color scheme, citing stronger associations with trust, professionalism, and public health—supporting its adoption as the platform’s primary visual identity.
Design Principles
Developed cohesive brand guidelines for the National DPP, building on the existing logo with an updated color palette, typography, iconography, and imagery to ensure consistency, accessibility, and intuitive navigation through a clean, high-contrast design.
Design System
High contrast, User friendly and intuitive design, Easy to navigate, Accessible with a clean layout

🎉 FINAL DESIGN
✍️ TAKEWAYS
Design which could really help people
We will deliver high-fidelity, working prototypes that incorporate enhancements to navigational flow and interactivity, along with detailed visual hierarchy and style guidelines for future reference.
